Views, opinions and verdicts: watch WPP's professionals - past and present - on industry issues and hot topics.
Category: Branding and Design
Added: April 2011
Using examples of current work, Miles Young, CEO of Ogilvy & Mather Worldwide, shows how brands that have a history of storytelling and embrace technology and innovation across all forms of media, are the ones that will create content that consumers will seek out and those who will build powerful, belief-based relationships that will grow and endure.
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